A 9+ preboarding experience at Holland Casino

Holland Casino uses Appical's onboarding app to attract and engage new employees during the screening process. The app is available to both permanent and flex workers, giving them everything they need to start their job well-informed and prepared.

Shaking hands
Company Size

What was the goal of the app for Holland Casino?

With 14 branches throughout the Netherlands, Holland Casino is the only licensed casino in the country. As the sole provider of table games, such as American Roulette and Blackjack, we have a unique position in the Dutch gaming market.

With a passion for hospitality and entertainment, they annually offer the most exciting games to more than 1.1 million unique guests, in a safe and responsible manner. Holland Casino is well-versed in the art of hospitality, the question remains: how can they effectively translate this expertise to the workplace?

The organization had two challenges to overcome:

  1. Attracting and engaging new employees during the screening process - which takes place after the selection and before the first working day
  1. Their e-learning module 'Welcome to Holland Casino' was outdated.

With Appical, Holland Casino is able to address both challenges in one solution. Holland Casino chose Appical because of its user-friendliness for both users and editors and its integration with the recruitment system HROffice.

What kind of information is shared in the app?

The app is accessible to both permanent employees and flex workers, providing them with the necessary information to start their job well-informed and prepared. The general part of the app starts with a video featuring our CEO, who welcomes the new employees. "We then tell more about our mission, vision, history, departments and hospitality", explains the organization.

"We do this using videos, texts, photos and a quiz. The location-specific part starts with a video in which the relevant casino manager welcomes the new employee and tells a bit more about that location. We then tell more about subjects such as the service entrance, parking, the canteen and important contacts that people have to interact with during the first days."

Happy employees at Holland Casino

Advantages of the onboarding app

  • Inform new employees about their new job, regardless of permanent or flex, location and job.
  • After a positive selection procedure and screening starts, everyone has access to all the information they need to be able to start well prepared.
  • The app is a modern, interactive way to share information. In addition, we can continue to optimize the app through user feedback.
  • The information in the app is easy to modify, which is useful in a dynamic organization that wants to keep innovating.
  • Through this app they want to give new employees a unique look behind the scenes of our casinos.
  • The app is seen as a tool that is continuously updated and in development, with the emphasis on keeping information up-to-date but also on adding new videos.

Employee Story: A waiter's experience at Holland Casino Valkenburg

I have been working as a waitress at Holland Casino Valkenburg since June 1st, 2018. Thanks to the onboarding app I was able to start my job at Holland Casino well prepared. It is nice to get some information from the company you are going to work in in advance, especially because Holland Casino often works with abbreviations and you have to deal with this every day. A number of these abbreviations were already introduced in the onboarding app and as a result, much was already clarified.

I like the videos in the app, because you get a real impression of the atmosphere and the information comes from direct colleagues who know what they are talking about. Furthermore, I found the checklist in the app very handy. It makes it really easy to keep track of all the forms you need to fill in and send back and be aware of what was already done versus what yet has to happen.

I can honestly say that this app is really valuable for new employees. Of course, not everything is included but you can already get a good picture of the organization and culture. Going through the app also really makes you want to start!

Facts that count:

  • 3,500 employees work at Holland Casino.
  • 600 new employees per year.
  • 9+ is the rating that Holland Casino's onboarding experience receives.

Nadja Alekseeva
"We were looking for an exciting way to educate our potential new colleagues and inform them through an innovative app where user experience is key. Just like our guests, we strive to give our employees a 9+ experience."
Nadja Alekseeva
Former HR Policy Advisor at Holland Casino

What employees say about Appical

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Image of the introduction page to the Holland Casino onboarding app

Introduction & Welcome

From the start, new hires are welcomed by the organization so they can start well informed and prepared.
Image of the onboarding app with a map

Location-specific information

In this part of the app you receive more information about the location where you will start. For example, if you start in Valkenburg, you will receive a specific onboarding for that location.
Image of a chapter in the Holland Casino onboarding app

Navigating the Organization: A Guided Tour

During 'the tour' you will learn all ins and outs about the organization, the working method, the core values and the customer experience.

Facts & Figures

Even the driest topics can be fun and engaging. That's why Holland Casino shares knowledge in an interactive way and use quizzes to check whether the information has landed. Do you know which statements are correct?