Privacy Policy

Table of Contents

What personal data do we process?

The type of personal data that Appical processes about you may be:

  • Basic personal information such as name, address, telephone number, email and demographic information
  • User and web traffic information such as login ID, username, and IP address
  • Financial information such as invoice-related information
  • Content you have uploaded or provided such as photos, comments, articles and videos
  • Statistics that show how the users use our software and consume content we offer
  • Information provided through job applications

For the purposes mentioned in the section “Why do we process personal data”, Appical does not process sensitive personal data about you.

How is personal data collected?

In general, Appical collects personal data directly from you or other persons linked to our customer. If the customer you work for purchases Appical products or services via a Appical partner company, we may collect information about you from the partner company.

We will also use cookies and other tracking technologies when you use Appical websites and interact with us via email, in order to optimise your experience of Appical, our products and our sites. Please see our cookie policy for more information.

In some cases, we may also collect information about you from other sources. These sources may be third-party data aggregators, Appical’s marketing partners, public sources or third-party social networks.

Why do we process personal data?

This Appical Privacy Statement applies when Appical processes your personal data for various purposes when you interact with us, such as:

Buy and deliver

  • Facilitate customer orders, agreements, payments
  • Offer services directly to you, such as e-learning, webinars, reports, etc.
  • Provide requested offers on products and services to customers
  • Create and facilitate accounts for users of our services

Support and improve

  • Improve and develop the quality, functionality and user experience of our products, services and Appical website
  • Offer customer support of our products and services
  • Operate user communities to educate and enable interaction between users and Appical


  • Detect, mitigate and prevent security threats and abuse, and perform maintenance and debugging


  • Manage and send marketing preferences and content
  • Create interest profiles in order to promote relevant products and services (profiling)


  • Manage recruitment processes and process job applications
  • Evaluate submitted documentation, conduct interviews and call references

Information regarding how personal data is processed in our product is outlined in the respective data processing agreement between the customer and Appical. Appical does in such cases act as a data processor and processes the data on behalf of and according to instructions given by the customer. For more information regarding this, please contact customer support for that specific service.‍

What is the legal basis for processing your personal data?

We process data based on several legal grounds.

Agreement with you

We process your personal data on the basis of a legally binding contract with you. This will typically be when you apply for a job in Appical. Processing your personal data such as CV, application and references is necessary for Appical, to handle applicant requests before a contract is entered into.

Your consent

Appical might process your personal data based on consent. You will always be able to withdraw your consent, after you have given the consent.

Legitimate interest

Appical has a legitimate interest when we process your data for security, support and improvement purposes, or when you act as customer contact/lead for our existing and potential customers, hereunder in customer support. Your personal data is processed from a business perspective in a manner that we believe does not conflict with your privacy rights.

Further Appical processes data based on legitimate interest if you are signing up for a webinar, downloading reports or other content from our web pages, and using our Appical communities. The legitimate interest is to provide you with correct content, hold webinars, do marketing and administrate your requests. Read more about how Appical processes your personal data for marketing purposes based on legitimate interest and your rights when we process your personal data for such purposes under the section called “marketing” in this privacy statement.

How is your personal data shared?

Within the Visma Group

Appical is a Dutch company and part of Visma Group, a European corporation, with legal entities, business processes, management structures and technical systems that cross borders. Visma delivers software and services to private and public businesses in Europe. Visma’s head office is located in Oslo.

As Visma consists of many different subsidiaries, it is important for us that we provide the best possible overall experience for you. In order to maintain an overview and insight, Appical may share your personal data across companies in the Visma Group.

Outside of the Visma Group

Appical may also share your personal data with external third parties in the following contexts:

Business partners

Appical may share your personal information with our partners in the event this is legitimate from a business perspective and according to applicable privacy legislation.

Public authorities

The police and other authorities may request access to personal information from Appical. In these cases, Appical will only provide the data if there is a court order etc. to do so.

When do we use processors?

Appical uses processors to process personal data. These processors are typically vendors of cloud services or other IT hosting services.When using processors, Appical will enter into a data processing agreement in order to safeguard your privacy rights. If processors are located outside the EU/EEA, Appical ensures legal grounds for such international transfers on your behalf, hereunder by using the EU Model Clauses.

For information on sub-processors used to provide you Appical’s service, please visit our Trust Centre. You are always welcome to request an overview and more detailed information on Appical’s processors. For how to contact Appical, please see the last section of this statement.

How long is your data stored?

Appical will only store your personal information as long as required to perform our contractual obligations. When processing your personal data on other legal basis, such as legitimate interest, data is stored as long as necessary to fulfil the purpose of processing.

Hence, your personal data may be subject to different retention policies based on the type of data and the purpose of collecting it. Here are some examples:

  • When recruiting, Appical will delete your personal information such as CV, application and other documents when the recruitment process is closed, typically maximum 6 months after application deadline, unless otherwise agreed upon with you.
  • Another example is contact information stored for marketing purposes, including leads or prospects. Such personal data will be deleted no later than 24 months after the last registered activity.

For further information regarding deletion, feel free to contact Appical (see contact information in the last section of this statement).

What are your rights?

Basic rights

You have the right to access your personal data by requesting an overview of the personal data we process about you and you may have a right to data portability. You also have the right to request that Appical corrects inaccuracies in your personal data. If you have an account with Appical for a Appical service, this can usually be done through the appropriate "your account" or "your profile" sections in the applicable Appical service.

Further, you have a right to request deletion of personal data, and to restrict or object to our processing of your personal data according to this Privacy Statement or other service-specific terms.

Please use to file requests as mentioned in this section.

Finally, you also have a right to file a complaint to the data protection authorities with regards to our processing of your personal data.

Marketing and profiling

Legitimate interest

When you interact with Appical e.g. by visiting Appical web pages, downloading content, attending webinars, and as part of using Appical’s services, Appical will be processing your personal data based on legitimate interest. One of Appical's legitimate interests is the processing of personal data for direct marketing purposes.

Appical may use your personal data to provide relevant content to you through direct marketing on social media platforms and emails, webpages or in a Appical service, based on your preferences. The personal data processed are aggregated details about you such as IP address, interests (where you have clicked, etc.), username and device. This is done through technologies like cookies and is called profiling. Appical will also be able to combine this information with information about the customer relationship we may have with your company.

The purpose of the profiling is to deliver customised marketing to you, improve your user experience with our services / websites and deliver products that our customers are satisfied with. Appical's services are used as a tool for work-related purposes, and your behaviour in these tools says little about your personal life. No sensitive data is processed. Your personal data is therefore processed from a business perspective in a way that we believe does not conflict with your freedoms and privacy rights as an individual.

Appical uses email as a tool to communicate marketing, however only if you have consented in accordance with national marketing legislation (if needed). If you have consented, you will always have the possibility to opt out as described below, or when you receive an email containing marketing.

Right to opt-out of marketing communications

You have the right to opt out of receiving marketing communications from Appical and being subject to profiling. You can do this by either:

  • Following the instructions for opt-out in the relevant marketing communication.
  • Changing preferences under the relevant edit account section if you have an account with Appical.
  • Contacting us via e-mail at
  • Using the applicable subscription management tool.

You will also always have the option to opt into/out of cookies on a particular web page, through our cookie banner.

Please note that even if you opt out from receiving marketing communications, you may still receive administrative communications from Appical, such as order confirmations and notifications necessary to manage your account or the services provided to customers.


We encourage you to review the Statement regularly. If we make significant changes to our Statement that materially alter our privacy practices, we may also notify you by other means, such as sending an email or posting a notice on our corporate website and/or social media pages prior to the changes taking effect.

The Privacy Statement is revised at least yearly and changes are approved by the Visma Privacy Council. Last updated: 2021-09-13.

How to contact us

The controller responsible for the processing of your personal data is:

Appical B.V.
Tt. Vasumweg 58, 1033 SC, Amsterdam, the Netherlands
+31 (0)20 820 8706

We value your opinion. If you have any comments or questions about our Privacy Statement, or any privacy concerns, including regarding a possible breach of your privacy, please send them to

We will handle your requests or complaints confidentially. Our representative will contact you to address your concerns and outline the options regarding how these may be resolved. We aim to ensure that complaints are resolved in a timely and appropriate manner.